7 Top SEO Tools of 2023: A Comparison
Search Engine Optimization (SEO) is the employment of organic search engine results for purposes of increasing traffic to a website, both qualitatively and quantitatively. Finding the best SEO tool that works best for your business is key to enhancing business performance. With such a tool, it is easy to determine the parts of your business strategy that perform well compared to your competitors, and identify where gaps and opportunities lie. They have also made it easier to generate reports with different websites. To identify the best SEO tool for your business, it is important to weigh both advantages and disadvantages of each tool and the business goals.
The following are some of the top SEO tools, with their pros and cons. We’ll be reviewing:
Ahrefs
SEM Rush
KW Finder
Moz
Spyfu
SERP Stat
Growth Bar
Ahrefs
Ahrefs is one of the top SEO tools that gives an analysis of the parts of your website that needs to be improved to rank higher with search engines.
The SEO tool has features that perform functions like keyword research, analyzing competition, and auditing sites. The majority of these Ahrefs features are designed for marketing professionals.
Pros
Ahrefs is a tool that gives an overview of pages that perform well, placing your business at a competitive advantage. More focus can be placed on improving the least performing areas, and maintain the performing ones and since it also shows keywords the competitor is ranking for, it allows you to gear your advertising towards that.
It is a great auditing tool for analyzing the type of content that generates the most income. This includes the most shared content, keywords, as well as all sites that link to the popular and trending material.
Knowing a business potential through Ahrefs can assist in finding new and potential niches for business marketing and growth.
Cons
It is difficult to filter out more than one keyword, making it not so easy to do many comparisons at a go.
Ahrefs is not as intuitive when looking at information regarding domain authority.
To get the most and real value, you have to understand what you are doing since it is a bit complex.
SEM rush
SEM rush is a tool that gives marketers insights in discovering important business aspects such as markets, competition, and content.
Pros
As an SEO tool, SEM rush allows you to easily assess your rankings. It is also important when it comes to identifying changes in marketing, as well as the discovery of new opportunities in the ranking.
It has an outstanding feature of Domain Vs Domain analysis. This feature gives room for an easier comparison of your website to that of your competitors.
SEM rush has a unique feature known as the ‘organic traffic insights’ that allows you to have a view of all your leading articles, word count, as well as all shares and keywords.
This SEO tool makes it easy to not only monitor ranking but also improve performance on your page
Cons
Though SEM rush has one advantage of having lots of beneficial data, it requires an experienced SEO to accurately analyze it.
The tool has a maximum limit of what is regarded as important links, and not all live links are provided. This limits the available choices.
KWFinder
KWFinder is a unique tool that is used by experts to find lower ranking level keywords in terms of competition. Using this tool will help you assess how you rank compared to others, at the same time keeping track of your improvement.
Pros
Using this tool provides more information regarding the keyword searched for, at the same time gives you suggestions for terms related to it. It will also provide more details on the keyword for instance the volume of the keyword compared to that of a related term.
It is a tool that provides information from different SEO metrics such as Moz, increasing its accuracy and reliability.
KWFinder is not only easy to use but loads information in a fast and user-friendly visual presentation.
Cons
It is doesn’t allow for the customization of the preview with SERPChecker, you have to work with the available options.
It doesn’t give room for multiple tabs searching for the keyword, making it less efficient when you need to do several searches.
The Keyword difficulty score is not always up to date. It will provide a list of many scores that might not be updated, and to get the latest score, you will have to manually check by clicking on the specific keyword.
Moz
Moz is a powerful SEO tool that allows you to discover innovative ways to improve your business, through tips and results that give you a competitive advantage. It has many SEO functionalities in a single web-based tool, with features such as linking profile analysis, keyword search, and tracking of ranks.
Pros
The tool not only gives you details on the performance of your website, but it will also provide great insights on ways to improve on and how.
It has a unique feature for page optimization. On each page of your website, this feature gives a guide on steps that you can use to improve the SEO on the page.
Comparisons can be made on your site traffic with that of your competitor, therefore a great technique to use in improving performance.
Cons
The tool is geared towards keywords, which is not sufficient enough since other technical aspects such as site speed are also important.
Unlike some other tools such as SEMrush, Moz does not cover the Pay per click ad research data.
Pay-per-click (PPC) ad research (If you need an SEO software with PPC data, check out SEMrush)
Though the tool has an Anchor Text tab, it is not exhaustively useful as it only considers inbound links and there isn’t much you can about an inbound link.
Spyfu
This SEO tool has a feature that gives a count of the times a search is done for a keyword every month at the same time assisting in weighing how difficult the keyword is to rank for.
Pros
It gives information on the keywords your competitors use, making it beneficial for gearing your site towards keywords that rank top. Additional details on competitors such as the number of clicks they get per month can be found and used to the benefit of improving your business.
You can plug competitor domains into this tool for insights into their current SEO strategies.
One of its best features is the ability to detect and immediately eliminate bad keywords, such that users only get the top available keywords.
Cons
Though the tool gives data on the estimates believed to be spent by competitors, the information might not be very helpful as the number is usually low.
It does not give a difference between different search engines and Google, which lowers the data accuracy for decision making.
While the tool is easy to navigate, there is limited customization as well as limited customer profiles, which limits competitor analysis.
SERP stat
SERP stat is an important SEO tool that assists businesses to boost and improve on their performance in some SEO aspects like missing keywords and performance tracking. This tool can assist tell which competitor ranks high and how you can work towards beating them.
Pros
It is a top-ranking tool, with a popular feature of Missing Keywords. This feature provides the top 10 results of keywords competitors rank top in, that you don’t.
SERP stat is a user-friendly tool that also gives room for multiple users under the 3rd tier plan.
It has the advantage of giving information on and tracking performance, a strength that keeps you updated on your rank and that of your competitor.
Cons
It doesn’t always provide accurate information since it bases its ranking on keyword difficulty rating as well as a ranking based on domain authority.
It does not provide a lot of information on searches that have low traffic volume, which might limit the accuracy of information as decision-making might be biased.
Though the tool provides a backlink analysis report i.e. major backlinks, it does not provide all backlinks. This may limit the thoroughness of the report. major backlinks, it does not provide all backlinks. This may limit the thoroughness of the report.
Growth bar
GrowthBar is a chrome extension that provides organic keywords for a website, Google ads as well as backlinks. It is the first SEO tool in the world to employ the largest language model that has ever been created which is OpenAI GPT-3 (an extension in Chrome providing key SEO metrics alongside live Google search results).
Pros
It gives data related to website results such as traffic value, top backlinks, Facebook ads run by it, and top keywords.GrowthBar doesn’t have a limit to the number of questions you can run or reports you can pull in a day, making it stand out.
When searching for keywords, it doesn’t limit but rather gives a set of suggestions for keywords you could employ in your campaign. It also displays volume data and the CPC.
Cons
It is not beneficial to use the tool, especially when identifying users that don’t link to you i.e broken link.
It has the biggest flow of not making it clear how to get in touch with the support team when in urgent or need of support.
It is not a standalone tool but rather an extension that only functions with chrome.
